Through on-site discovery, strategic positioning, & creative direction, I developed a name, narrative, and visual identity that position The Astrie as the gateway to a new standard of living in Tucson.
Luxury Multi Family Residence in Tucson, AZ
Naming
Art Direction
Brand Strategy
Brand Design
Image disclaimer: The photography and imagery shown here were generated with the assistance of AI. All logos, branding and graphic design work were independently created by me.