I’m James, a designer and art director with over a decade of experience turning ideas into things worth paying attention to.
My work sits at the intersection of strategy, design, and culture, shaped by years working both inside an iconic global brand and across an evolving mix of identities, campaigns, products, and experiences. I believe in thinking before making, finding the idea that gives the work a reason to exist, and carrying that thinking all the way through to the final detail.
What follows is a collection of that work, and the thinking behind it.
